Ellen Shing, owner of Lula Lu, didn't think small-breasted women got a lot of attention in the lingierie market. She though women of all sizes should feel sexy and confident, thus starting her own boutique lingerie brand called LuLa Lu. Lula Lu specializes in sizes 32A-36AAA and offers a multtitude of styles and colors. In fact its the first retailer in the United States to sell an AAA cup size.

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